ILLUSTRATION
Central to all the pieces Swoop Media creates is the belief that imagery is a vital tool in communication. Custom illustrations allow for both a distinct look and sophisticated symbolism.
An illustration of why backyard hens are the best.
What is illustration?
Illustrations can be as simple as a single icon or word or as detailed as showing multiple concepts and layers of information
Other names for illustrations used in business include infographics, information design, and diagrams
Why would I use it?
Illustrations can represent data, journeys, or knowledge graphically
Through adding a human element, illustrations can elicit emotion and make topics more reachable
You have a big, complex idea that a photograph can’t represent
How can I use illustration?
Iconography
Icons are used daily in our professional lives. By creating custom icons for your project or brand, you benefit from standing out from standard stock imagery while curating a cohesive identity.
Storytelling
The use of narrative to demonstrate concepts and wisdom is powerful and effective. Adding visual elements to your storytelling enhances your work while helping your audience understand and remember the idea.
Infographics
Infographics are visual images, such as a diagram or chart, used to explain or represent information. First popular in displaying data, we now use them to illustrate ideas and topics more quickly and clearly than words alone.
Improving Impact
No one wants to hear the project they worked hard on went nowhere, was read by no one, and generally fell flat. But it happens. By adding an exciting, unique visual flair to your work, you increase viewers and impact.
Pricing
Illustration services vary significantly from project to project. Factors that influence your investment include style, complexity, image rights, and timeline. We discuss custom estimates during our discovery call.
Working with Laura is always a pleasure. [She] is consistent, on-time, and incredibly responsive. We are so fortunate to have [her] work on some of our bigger documents such as our community guide, and more fun, creative items like the design of our mascot.
— Heather Salovaara, City of Pembroke